Reimagining Media and Content Creation with AI: SOUTHWORKS Highlights from NAB Show 2025

Three powerful AI solutions for storytellers, editors, and media teams revealed at Booth W4332 during our first-time exhibitor experience. What we built, what we showed, and how we helped industry visitors rethink their media workflows.

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We came. We showcased. We never missed.

From transforming scripts into avatar-narrated videos to smart cropping across formats and smart metadata search, SOUTHWORKS' debut at NAB Show 2025 was packed with real-world innovation. Here’s what made our AI Showcase a must-see for content creators, media teams, and industry innovators alike.

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For the first time, SOUTHWORKS stepped onto the NAB Show floor as an exhibitor—and we’re still buzzing from the energy, connections, and conversations that took place. Held from April 6–9, 2025 at the Las Vegas Convention Center, NAB Show brought together global leaders in media, entertainment, and technology to explore the future of content— right in the mix, making our mark with our debut AI Showcase atBooth W4332.

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More than 350 visitors stopped by Booth W4332 to experience how SOUTHWORKS is helping media and content teams work smarter and scale faster through our tailored AI solutions. Our booth featured three standout demonstrations of our solutions designed to solve real-world challenges in content creation, enrichment, and post-production:

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1. AI-Powered Video Storytelling with VoiceOver and Avatars

From script to screen in seconds.
We showed how teams can transform written text into fully produced video clips using RAG-based scene selection and Azure Speech Services for automated voiceovers. With the addition of lifelike Avatars, this solution delivers scalable, human-like storytelling for today’s multi-platform content demands.

2. Smart Video Metadata Enrichment & Search

Unlocking content intelligence like never before.
Attendees saw how uploading an MP4 file could automatically generate metadata, captions, and deep content insights. Even more impressive? The integrated AI-powered chatbot Assistant, which enables natural language search and semantic content discovery across video libraries—no tagging or manual curation required - making large media libraries instantly accessible.

3. Smart Video Cropping with AI

Perfect framing, every time—on every screen.
We demonstrated how to transform and adapt video aspect ratios automatically. This solution utilizes AI to detect changes in video shots, analyze visual content, and intelligently calculate the optimal cropping box to emphasize key moments, ensuring your visuals remain sharp across any aspect ratio. Built for media teams and content creators to adapt footage across formats—fast; this is a scalable way to deliver polished videos for any screen.

Delivering an AI assistant for Microsoft Sports Activation  

In addition to our booth showcase, SOUTHWORKS delivered an AI-powered assistant for the Microsoft "Reimagining Sports MediaThrough AI-Powered Transformation" activation in the Sports Business Hub at the NAB Show 2025. Built by SOUTHWORKS and powered by Azure OpenAI Service, the AI-powered chatbot provided booth visitors with an interactive, conversational experience to explore Microsoft’s sports and media solutions. Designed to make Microsoft’s innovation story accessible and engaging, the Assistant was available through a dedicated website, accessible via QR codes placed throughout the Microsoft sports activation at the NAB Show 2025. Attendees were able to explore how Microsoft and its partner ecosystem help organizations engage audiences, optimize content, and enhance fan experiences.

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Watch SOUTHWORKS highlights reel from the NAB Show 2025

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Looking ahead

NAB Show 2025 marked a major milestone for SOUTHWORKS. It was an opportunity to connect with industry professionals, share ideas, and demonstrate how practical, scalable AI can elevate workflows across the content lifecycle.

Whether you stopped by to explore our solutions, chatted with the team, or were simply curious about what's next in media tech and AI—we’re glad you were part of it.

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Let’s keep the momentum going. Want to see how SOUTHWORKS can help your team unlock the power of AI to be sure you never miss? Get in touch with us.

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