Pablo Damiani

Head of Practice

AI and Cloud engineering expert helping our media and entertainment clients move faster and smarter.

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Pablo Damiani

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Building an Interactive Chatbot for Microsoft NAB 2025 Sports Business Hub with Azure AI

For the NAB Show 2025, SOUTHWORKS was commissioned to develop a solution utilizing Azure AI that would enable NAB attendees visiting the Microsoft "Reimagining Sports Media Through AI-Powered Transformation" activation in the Sports Business Hub to navigate and discover content through a natural language chatbot experience.